FASHION FLAIR PHOTOGRAPHY
Congratulations and thank you so much for considering my services. This entire page is at http://tomrayphoto.com/prices if I emailed this to you.
Don’t settle for technically correct photos with no life in them, or even worse, photos that are lifeless and flawed or missing as well.
It’s important to know what my product and service is before I give out pricing, which I do at the end of this description. My business is aiming for the high-end fashion-flair market but priced in the middle-market range; my first album package being $2400 as opposed to $5000 like the more established brands, but the photography and service is very similar or possible even better.
Each photographer’s work is unique because of the countless decisions they make. I always collaborate with the clients and tailor it to their likes and their temperament. I also keep my prices down by offering director-cut albums, customer-based online prints and product ordering instead of in-person sales, so there is no up-selling that your yourself do not want.
What is a boutique? Are you a style-conscious modern bride who loves to look at magazines, Instagram and pose for photos? To draw a comparison, McDonalds and French restaurants both serve food and they are not the same quality or service nor are they priced the same, so price really isn’t a useful comparison. I realize that you are looking within your budget but remember that you cannot redo wedding photos.
Get a cheaper album or booklet if you must but do get the photography right. Simply choose a great photographer who collaborates and answers questions. In the grand scheme it is not a fortune but it is the only part of the wedding that lasts. You don’t want someone to cut back on their quality to lower their price.
1 FUN—instead of lining the bridal party up in a straight line or making them leap in the air, some clients would much rather hit a pub or cafe and do a fashion lifestyle type of photo shoot
2 FASHION—I have fashion in my portfolio & many brides love magazine-style editorial photos. Photojournalists do not do this, they only hope for the best. I guarantee it. I do not over pose and waste time, I prefer to put you in a location and let it happen with some direction. I do pose the first formals for mom. I spice it up for the young couple as in contemporary glamourized fashion
3 PHOTOJOURNALISM—I am empathically attuned to the emotions I capture through my lens. Many photographers merely document the event but do not love to capture human emotion
4 RETOUCHING—former graphic designer at Sposa wedding magazine. I shoot maximum-size RAW for pro editing. “Shoot and burn” non-album photographers that shoot in JPG cannot edit photos.
5 DESIGN—I am a graphic designer and study Ghionis and Yervant who are master album designers
6 HANDMADE ITALIAN GRAPHISTUDIO ALBUMS & TOP PRINTS & FRAMES—also used by Ghionis and Yervant; www.accuratedhome.com for boutique sample books, frames and products
7 TOP GEAR—top Canon zooms, primes, lights, stands and modifiers. Portable studio w/ 6x9 backdrop if necessary
8 ASSISTANT—vital for reflector fill lighting, carrying, holding lights during first dance, “sunset” shots done w/ speedlite and more
9 YOU CHOOSE PRINT PRICE POINT—economize online or splurge on pro retouching from the top U.S. lab
10 MIDDLE MARKET PRICES FOR HIGH-END BOUTIQUE—I get my education from the best in the business and use their techniques every week and now is the best time to book me. Many are charging double and my rates are going up very soon due to new investments
11 COLLABORATION/ HIGH-TOUCH SERVICE—I talk, listen and educate so that you know what photography and pricing entails and so you will be very happy with what you get. Some like fashion, some want more family photos, some are shy and need a bit of assurance; it’s easier to discuss while looking at albums or you can show me Pinterest photos etc. and I will walk you through posing quickly and painlessly
12 GREAT REVIEWS—ten great reviews on Wedding Wire. People tend to trust referrals but come and look through and feel actual wedding albums, since you will likely end up with something better.
13 NO HIDDEN FEES OR TAX!—I don’t give you a low estimate and then hit you will an invoice that you weren’t expecting. Sign up early and do monthly payments
14 LOWER PRICED ALBUM OPTION, PAYMENT PLANS, ALBUM GIFT REGISTRY, CREDIT CARDS ACCEPTED
15 ACCOUNTABILITY—As a Wedding Wire user I make sure my clients are happy so that I keep my five-star rating in the reviews
12 Hours Tommy Ray and 2nd Photographer
10 Hours Tommy Ray and Assistant
8 Hours Tommy Ray
$499/$399 w/ Wedding Package: one-hour session & 20-page, 5x5” order-yourself booklet.
Selected Add Ons:
Framed Prints from the Top Labs: Imported, Aged-Wood, Barnwood, Maple Wood & Canvases, Proofs, Minibook, Wallets.
All Wedding Packages Include:
• Tommy Ray as photographer
• layouts created by veteran wedding magazine layout artist
• digital files—High & Low Res (social media size) Images on USB Drive
• digital photo sharing App for sharing among friends and family
• backup, editing
• pre-wedding casual meeting
• post-wedding consultation (except with Economy wedding)
• unlimited captures
• private online photo gallery for print ordering & easy viewing by friends and family
• Venue Acclimation Meeting if necessary (possible meeting location?) (except Economy)
• limited number of weddings per year
• product idea reference books from our Top-of-the-industry American Custom Photo Lab
• Album Gift Registry
• Canon 5DIII or IV and top glass, 4 radio-controlled Canon 600 speedlites w/ umbrella, softbox and high-power batter packs, backup cameras. (Camera with two cards slots for instant backup to second card. This is a must at a wedding!)
More prices and info are at tomrayphoto.com/info.
THE WEDDING DAY:
Generally speaking it typically goes something like this.
Designer/ Director Cut Wedding Albums:
If you like, you may add on any extra spread I design or make some image replacement requests. Once prepared, my lab will receive the order and begin processing it. Our Graphistudio Wedding Albums are fully customizable and our Finao albums offer many sample materials. Lab processing time varies. My custom wedding albums will allow you to relive and cherish all of the most memorable moments of your Wedding day!